YouTube has long been a favorite of viewers looking to check out a wide variety of different types of videos. Recently, however, it has been making a strong push to become one of the best ways on the internet to promote and develop an audience for your music as well.
Music videos are far surpassing other short videos as the most popular videos on YouTube and it has never been more apparent that developing a strong presence on the video site is the best way to maintain and grow your fan base. In order to take advantage of these facts, we’ve listed the best ways to start promoting your band on YouTube.
Let’s take a look at them below:
Start a Channel
You’ll want to start a YouTube channel as soon as possible so you can give your fans an opportunity to continually follow your music posts and recommendations. YouTube has made their channel much more social friendly than in the past, making it easy to also interact with your audience.
Create Visually Appealing Music Videos
Creating quality music videos can be a bit expensive but it’s essential in order to develop a strong following. If you’re short on funds at the moment it’s also not a bad idea to post high quality still videos of your band playing or you singing.
Make Your Videos Search Friendly
Other than a high number of views, the only other way to get your music noticed on YouTube is by making it search friendly. You will have to do this by properly tagging your videos. While it’s difficult to know exactly what tags will work best, YouTube has a keyword search tool that makes it much easier than a lot of other sites. Be sure that you aren’t over tagging, as this can be annoying for viewers and can also force you to the bottom of YouTube’s search engines.
There is no better way to develop a loyal fan base than to respond to the positive comments that they place on your videos. Viewers love when they know their favorite artists and bands are paying attention to what they say about them. Try to make returning comments something you do at least twice a week.
Avoid commenting or getting into arguments with people who bash your music. People are going to bash your music. That’s just the way it is and you’re going to have to deal with that if you want to be successful in the long term. Don’t respond to negative reviews whatsoever, although responding to productive criticism can help you gain respect from your peers.
Optimize to Share on Social Media Platforms
This should be a given but make sure that you are optimizing your videos to be shared on social media platforms like Facebook and Twitter. This means making a title that is short and to the point. If your song is ‘Around Here’ and your band name is Blister, make your title Blister – Around Here. Don’t make prolonged titles like Around Here by Rock Band Blister – Great Song!…because, well, ain’t nobody got time for that!
Understand the Video Statistics and Analytics Tools
YouTube has developed a lot of video analytic tools that help musicians understand exactly how their videos are performing. It is highly recommended that you work to build knowledge on how these statistics work and that you use them to your advantage.