While sharing your music online is much easier than ever, promoting it successfully isn’t near as easy. The competition in the musical world has made it quite difficult to separate yourself for the hundreds of thousands of other artists and bands looking to make a name for themselves. It’s important to understand that promoting your music is a process, and that becoming a musical superstar isn’t going to happen overnight.
Let’s take a look at exactly how you can successfully promote your music online:
Provide High Quality Material
If you’re not providing good music, you simply can’t expect to promote successfully online. This should be a given but so many musicians get away from this as they become obsessed with getting their name out there. Don’t be so worried about providing a wide variety of songs and be more focused on making sure that the songs that you do produce are of the best quality possible.
The bottom line is that if you don’t produce good music you won’t be successful. If, however, you’re able to provide good music and educate yourselves on ways to promote that music then success is an inevitability. Focus first on providing great music, second on promoting that great music.
Find a Target Audience
This is essential when you first start out because a majority of the searches for your music are going to be based on the genre that you’re producing within. You have to have a strong idea of exactly what type of music you are trying to produce.
Don’t get me wrong, it’s important to have your own sound. But it’s also important to do it within a genre that is easily searchable. Know what you are and excel at it. Once you begin excelling you can start developing your sound into multiple genres.
Use Promotional Websites
There are so many different music promotion sites on the web today that I probably couldn’t even list them all within this article. While I would suggest developing a presence on as many of them as is possible, you want to be sure that you aren’t spreading yourself thin. I would suggest starting out with two or three promotional sites and then building from there once you become familiar with the sites’ layouts.
If you’re creating what you intend to be mainstream music, your best bets are going to go with huge audience sites like SoundCloud, Reverbnation, Bandcamp and Myspace. If you’re looking to create a passionate group of fans with a more targeted genre, you may be better using sites like Spotify and Rdio.
Start a Website and Facebook Page
Having a website is essential in order to develop credibility as a band or solo artist. Wix is a great place to go to develop a website that is easily customizable. They’re also free, although they have paid options that allow for users that are looking for higher quality with their site. Ideally, you would want to spend extra money on having a pro web designer/developer to create a great website for you, both visually and functionally.
If you don’t have a facebook site for your music in today’s day in age then you’re doing something wrong. There’s not much to say here other than that you need to be on Facebook and you need to be working to develop your fan base with the help of their hundreds of millions of users.